Aging: “In laboratory rodents, intermittent fasting can increase lifespan by up to 30 percent whereas exercise only increases lifespan by about 5 percent.”
reducing protein may be as important as reducing calories in delaying the aging process. “The old dogma is that proteins are safe, and you need them to grow,” he says, adding that proteins may also speed cancer’s growth and the aging process.
This supports our efforts to focus on the expert problem-solving IP and the main prospecting tool for our clients – and our own work.
There has been a recent emphasis on content but little research supporting it — here is some. Also support for neuromarketing.
- “An ad is only as strong as its central argument, which matters more than its audiovisual presentation
- This is the first time research has shown an association between cognition and brain activity in response to content and format in televised ads and behavior.
- If you give someone an unconvincing ad, it doesn’t matter what format you do on top of that. You can make it sensational. But in terms of effectiveness, content is more important.”
Anti-Smoking Ads With Strong Arguments, Not Flashy Editing, Trigger Part Of Brain That Changes Behavior Apr. 23, 2013
Researchers…have shown that an area of the brain that initiates behavioral changes had greater activation in smokers who watched anti-smoking ads with strong arguments versus those with weaker ones, and irrespective of flashy elements, like bright and rapidly changing scenes, loud sounds and unexpected scenario twists.
This is the first time research has shown an association between cognition and brain activity in response to content and format in televised ads and behavior.
Even ads riddled with attention-grabbing tactics, the research suggests, are not effective at reducing tobacco intake unless their arguments are strong. However, ads with flashy editing and strong arguments, for example, produced better recognition.
Planning (i.e., preparedness) improves
- action fluency and accuracy,
- resistance to interference
- the ability to overcome perseverative tendencies
At the same time, planning and holding plans in mind have been shown to consume limited processing resources, and thus interfere with other ongoing activity. Moreover, the fact that planning improves resistance to interference may actually prevent us from processing highly relevant information. Read the rest of this entry »
Who Should Care About Geriatric Mental Health? Check the Mirror . .
Who should care about aging?…
- First, there is a national and global imperative to ensure the optimal mental health of older adults…By 2050, they will be one-third of the population of developed nations and one-fifth of developing nations. …
- For the second answer to “who should care?” my answer is “look in the mirror.” …It is thus a personal imperative to see that good geriatric mental health care is available. Read the rest of this entry »