Aging: “In laboratory rodents, intermittent fasting can increase lifespan by up to 30 percent whereas exercise only increases lifespan by about 5 percent.”

reducing protein may be as important as reducing calories in delaying the aging process. “The old dogma is that proteins are safe, and you need them to grow,” he says, adding that proteins may also speed cancer’s growth and the aging process.

Don’t Risk Losing Your Professional Reputation: Video Your Thought Leadership and Problem-Solving Expertise

It is now vital to create short videos describing, in 4 minutes or less, your professional:

• Skills
• Technical Expertise
• Thought Leadership
• Proprietary Processes
• Problem-Solving Strategies
• Intellectual Capital and Property
• Problem-Solving Resources
• Professional Experiences and History

Without these kinds of easily and readily accessible stories, available online these important parts of your business will be invisible.

We do this work for our clients.  Contact us at elmer.rich@richandco.com to discuss in detail.  See story below.

Don’t Lose Your Professional Reputation: Why Your Must Digitize Your Professional Reputation and Do Problem-Solving Videos

We help our clients digitize their existing and create new digital intellectual capital.  Rather than digital information being a secondary, casual or “nice to have” part of your intellectual capital and professional “equity” - digital information is now the primary asset of your reputation and professional practice.

If everything that reflects on your profesional reputation is not digitized — you lose.  Contact me at elmer.rich@richandco.com.

Expert Problem Solving Content Is Best Growth Tool – Science Suggests

This supports our efforts to focus on the expert problem-solving IP and the main prospecting tool for our clients – and our own work.

There has been a recent emphasis on content but little research supporting it — here is some.  Also support for neuromarketing.

Take Aways

• “An ad is only as strong as its central argument, which matters more than its audiovisual presentation
• This is the first time research has shown an association between cognition and brain activity in response to content and format in televised ads and behavior.
• If you give someone an unconvincing ad, it doesn’t matter what format you do on top of that. You can make it sensational. But in terms of effectiveness, content is more important.”

Anti-Smoking Ads With Strong Arguments, Not Flashy Editing, Trigger Part Of Brain That Changes Behavior Apr. 23, 2013

Researchers…have shown that an area of the brain that initiates behavioral changes had greater activation in smokers who watched anti-smoking ads with strong arguments versus those with weaker ones, and irrespective of flashy elements, like bright and rapidly changing scenes, loud sounds and unexpected scenario twists.

This is the first time research has shown an association between cognition and brain activity in response to content and format in televised ads and behavior.

Even ads riddled with attention-grabbing tactics, the research suggests, are not effective at reducing tobacco intake unless their arguments are strong. However, ads with flashy editing and strong arguments, for example, produced better recognition.

Reminders of Potential Losses Are Most Motivating

“Bloodthirsty Charities” by Kevin Charles Redmon March 14, 2013
Have you given blood lately? Donated to a local non-profit? Do you remember the appeal that moved you to open your vein or pocketbook?

Odds are, it was a dire message (“Help prevent a needless death”) rather than a cheerful one (“Help save an innocent life”). That’s the key finding from a collaborative study between the Red Cross and researchers at Northwestern and the University of Virginia….humanity’s well-documented “loss aversion” is a far more powerful motivator than “gain promotion” in giving.

Planning Trade-Offs

Planning (i.e., preparedness) improves

• action fluency and accuracy,
• resistance to interference
• the ability to overcome perseverative tendencies

At the same time, planning and holding plans in mind have been shown to consume limited processing resources, and thus interfere with other ongoing activity. Moreover, the fact that planning improves resistance to interference may actually prevent us from processing highly relevant information.

Age-Driven Cognitive Decline is Everyone’s Business

Who Should Care About Geriatric Mental Health? Check the Mirror . . 
Who should care about aging?…

• First, there is a national and global imperative to ensure the optimal mental health of older adults…By 2050, they will be one-third of the population of developed nations and one-fifth of developing nations. …
• For the second answer to “who should care?” my answer is “look in the mirror.” …It is thus a personal imperative to see that good geriatric mental health care is available.