Rich and Co.

Social Media Do’s + Don’t’s – Protecting Your Professional Reputation

Professional Communications and Social Media Tips

Let us share some things we have seen work in the current climate of communications and new media being used by professionals and their firms.  This includes some Do’s and Don’ts.

Do you want to stand out from your competitors?  The best and most effective place to do that is now social media.

Is Your Social Media Profile is Now Your Main Professional Identity and Reputation Builder? —
Do not take social media casually or dismiss it as the realm of teenagers and your kids.  Social media serves a real need – saving time and speeding up  communications. 

Nowhere is this more important that in our professional lives.  The best clients, referral sources, partners and peers are increasingly living their lives on their electronic devices.  You need to be there with a compelling professional identity – before your competitors.

Is Linked In Is Now the Main Location of Your Professional Identity? — Linked In is now the first place people will go to see your credential and check on your professional experience.  They will do this before looking at your profile on your website.  It is therefore important to:


  • Have your profile professionally written and reviewed and kept current.
  • Find and participate in professional Linked In groups – your expert voice is needed
  • Connect with others on Linked In but be selective.  Your best attraction and connection opportunities will come from the professional networking groups.


  • Have an unprofessional picture online.  Research shows our pictures are the most important parts of our online image.
  • Have a picture of your engaged in a hobby or leisure activity.  People was reassurances about your professional probity and expert-problem solving skills – not you “passions.”

Blogging Is Your Main Opportunity to Demonstrate Your Problem-Solving Expertise and Intellectual Property (IP) —
Blogs, not websites, are now being used as the “go to” place for people to test and sample how you think, approach a problem, what resources your have and your “personality.”

DO –-

  • Tell stories about how you have solved problems for clients in the past and are doing so — right now
  • Share (non-proprietary) resources you have that are unique and differentiate you
  • Clearly show how to get ahold of you – right now
  • Tell stories about who else you work with and compliment them

DON’T  –-

  • Share anything proprietary
  • Talk about politics, religion or your personal life.  It’s “social” – not “personal” media.
  • Try to sell anything.  It’s “social”—not “sales” media.  The goal is mutually beneficial conversations — not lecturing or “holding forth.”
  • Let your emotions run away with you.  If you are “fired-up” about something – write is down and come back to it in a week.  It will keep.
  • Send out an a business development or networking email without having a blog post to accompany it a link to it in the emails — and Linked In updates.

Finally,the most egregious professional social media “sin” 

NEVER – create a piece of problem-solving IP (article, presentation, White Paper, video/podcast) with out making it easily accessible to people who need your expertise – without posting a link to it on Linked In and your blog and website.

There is more, so contact us, and we will post more upcoming.


Written by Rich and Co.

March 14, 2011 at 10:27 am

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