Rich and Co.

The Optimal Financial Services Segment — Keep It Secret!

Working Over-65s Making The Big Bucks

  • According to a new study, the 6.2 million American adults over the age of 65 who are employed fulltime or part-time are financially sound, philanthropic, enjoy the arts. and have robust investment portfolios.
  • These consumers are slightly more likely than the average adult to have an annual household income of $150K+ and are 51% more likely to live in a home valued at $500K or more. 
  • Trending upward in technology adoption, the group tune into local news and have a passion for keeping up their homes.

This consumer group also has a wide range of investments and uses a potpourri of financial services. They are more likely than the average American to have: 

  • Stocks or stock options as a household investment (23% more likely) 
  • Second home or real estate property (36% more likely) 
  • Mutual funds (27% more likely) 
  • Money market funds (46% more likely)

They exceed the national average when it comes to utilizing financial services such as accountants, financial planners, and full service stockbrokers in their household.

“…banking and financial advertisers have a niche, but powerful market opportunity …” 

Contact us and we’ll make the full report and supporting data available.


Written by Rich and Co.

March 14, 2011 at 4:41 pm

Posted in Uncategorized

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