Growth

Rich and Co.

Web and Social Media Reputation Protection and Building Package

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Goal — Update, create and maintain a compelling and accurate professional reputation and image online while also protecting your online reputation.   Contact us to discuss in confidence

Our Approach

  1. Plan – a digital reputation strategy and targets
  2. Execute – Create website and social media presences and identities.  This includes:
    • Website profiles and reputation items*
    • Pictures for Online Sites
    • Linked In Profile, Contacts and Group Participation
    • Blogging
    • Email and Contact Databases
    • Article Links and Digital Publishing
    • Social Media:  Facebook, Twitter, etc
    • Videos for Online Reputation Building, e.g., YouTube
    • Webinars and digital event
    • Videocasts and podcasts
    • Business Development Prospecting
  1. Monitor, Report, Maintenance – Once the plan and tools are put in place, it requires monthly, weekly and sometimes daily maintenance and effort

Your Deliverables

    1. Audit — Of Online Reputation, Tools and Professional Intellectual Property (IP) Differentiators
    2. Create — Online Reputation Master Plan with Individual Goals including Image and Content Strategy Guideline
    3. Produce — Content translating current professional IP into compelling digital material needed for sites and ‘casts
    4. Data – Response data is collected, analyzed and monitored
    5. Improve – Dynamic refinement of content, tools and efforts

Coordinates and Complements Your Existing Efforts
We work with your existing efforts and internal and external vendors, staff and support.

Fully Compliant — We are experts in online efforts that strictly adhere to all professional and regulatory standards and practices.

Case Study – Client Seeking Multi-Million Dollar Investment Clients

The Problem — Our client is one of the top investment managers in a specialized approach.  However, AUM has been stagnant and dropping – even though they excelled during the recent market drops and volatility.

Obstacles

  • Uncertainty about the optimal client target profile
  • Lack of any awareness among prospective clients and referral sources

Advantages and Opportunities

  • Exceptional performance and formalized expert approach
  • Full set of proprietary, problem-solving intellectual capital/property (IP)
  • Continual, real-time production of new IP

Solution 

  1. Created the Distribution and Reputation Network — We set-up a full network of digital and social media distribution and reputation building tools
    1. We updated all existing sites, profiles and digital identities.
    2. We created new proprietary and branded identities
  2. Content Creation and Distribution – We set-up processes for the content, which was being already produced daily, to be sent to update the online and social media sites.
  3. Regular, Short Video Updates

Results — The client’s business doubled in one month after all the parts were in place and the videos produced, compliance approved and distributed.

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Written by Rich and Co.

May 3, 2011 at 5:38 pm

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