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Rich and Co.

“Attention and awareness aren’t the same”

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“Attention and awareness aren’t the same
June 6, 2011

Paying attention to something and being aware of it seems like the same thing -they both involve somehow knowing the thing is there. However, a new study, which will be published in an upcoming issue of Psychological Science, a journal of the Association for Psychological Science, finds that these are actually separate; your brain can pay attention to something without you being aware that it’s there.

Usually, when people pay attention to something, they also become aware of it; in fact, many psychologists assume these two concepts are inextricably linked. But more evidence has suggested that’s not the case.

So people need a little brain power to pay attention to something even if they aren’t aware of it.

Hsieh suggests that this could have evolved as a survival mechanism. It might have been useful for an early human to be able to notice and process something unusual on the savanna without even being aware of it, for example. “We need to be able to direct attention to objects of potential interest even before we have become aware of those objects,” he says.”

excerpted from: http://medicalxpress.com/news/2011-06-attention-awareness-arent.html

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Written by Rich and Co.

June 9, 2011 at 9:25 pm

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