Rich and Co.

(Relatively) Rich (Young) People Dominate Social Media, Internet – Times of India

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The popular belief is that anyone can publish content on the Internet and influence public opinion.  However, a new study from the University of California, Berkeley, has found that:

  • “The working class is underrepresented on the Internet. Without their voices, their issues are ignored,”
  • the social web, far from being a digital democracy, is being dominated by the opinions of the affluent
  • the majority of today’s bloggers are affluent, college-educated people
  • those who are digital producers are much more likely to have higher incomes and educational levels,”

The results suggested that the digital divide for social media users is wider between the haves and have-nots than it is between young and old, and underscore growing concerns that the poor and working classes lack the resources to participate fully in civic life, much of which is now online. 

“Conventional wisdom tells us that the Internet is leveling the playing field and broadening the diversity of voices being heard.  But my findings show the Internet is actually reinforcing the socio-economic divisions that already exist, and may even heighten them, which has all sorts of implications as more of civic and economic life moves online.”

Excerpted from:


Written by Rich and Co.

June 9, 2011 at 8:39 pm

Posted in Social Media

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