Rich and Co.

Premium Pricing Can Win

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If you position it right (emphasing exclusivity, premium ingredients or service, and focusing on value rather than price) at least 5% of your customers will choose your super expensive option.

Indeed, many companies find that 20% or more of their clientele pick the uber expensive product.

And here’s another interesting aspect of premium pricing: even if nobody at all buys your premium offering, they will think your current products are cheaper, by comparison.


Written by Rich and Co.

July 1, 2011 at 9:17 pm

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