Rich and Co.

Advertising and Marketing Effectiveness Eroding?

with one comment

“Traditional product advertising—full-page magazine ads and 30-second television commercials—may be going the way of the rotary phone.

  • “Traditional expensive advertising is no longer effective given all the clutter, as well as the emergence of technologies, like digital video recorders, that block the ads from even being viewed, much less absorbed, by consumers,”
  • The reason for its reemergence, he says, is that there are few opportunities these days to get consumers in a “captive” mode of having no choice but to take in the brand being advertised.
  • “This ‘guerrilla promotion’ style of advertising will blossom in 2012 and beyond.”


Written by Rich and Co.

December 29, 2011 at 6:35 pm

One Response

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  1. I believe traditional target marketing is still very effective and provides a way to differentiate yourself from all the “clutter” and technology. The key is you have to have exposure in newspapers and magazines that are still the first place a specific market goes for information that also have an online presence.


    February 9, 2012 at 5:51 pm

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