Growth

Rich and Co.

OMG!? ;-0 You Need to Write Like On Social Media

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Professionals of all stripes need to learn and change our communications styles to better fit what is memorable to our brains.

“Effortless chatter is better than well-crafted sentences at tapping into our minds’ basic language capacities—because human brains evolved to prioritize and remember unfiltered information from social interaction.”

For good or ill, there is evidence that the casual, conversation and somewhat offhand style of social media is actually most adapted to how our brains naturally take in information.  It makes the most memorable kind of communications!

Dont’ think of it as social media creating a very effective, memorable communication style, top-down – but as our brains searching out what was most brain friendly from all the innumerable choices on line and shaping current social media to fit what our brains naturally seek and want — bottom-up demand.

Here is the research:

Effortless chatter is better than well-crafted sentences at tapping into our minds’ basic language capacities—because human brains evolved to prioritize and remember unfiltered information from social interaction. “Before typewriters, before the pen, before anything, we’ve been talking to each other. So it does seem [memory] goes hand-in-hand with natural language.”

Scientists have found that, when it comes to mental recall, people are far more likely to remember the text of idle chitchat on social media platforms like Facebook than the carefully crafted sentences of books.

Facebook posts were one-and-a-half times as memorable as the book sentences, the scientists report this week in Memory & Cognition. The team also ran a memory test of human faces, and the Facebook posts turned out to be more than twice as memorable as those.

The study shows for the first time that a lack of editing makes remembering text easier, in addition to the personal relevance of the text. “The simpler the writing, the easier it is to take away the message. I think blogs and social media really capitalize on that.”

excerpted http://news.sciencemag.org/sciencenow/2013/01/facebook-chitchat-is-unforgetta.html?ref=em

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Written by Rich and Co.

January 20, 2013 at 8:18 pm

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