Rich and Co.

Avoiding Losing Your Professional Reputation Online with Reputation Videos

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The Problem – You Lose Your Professional Reputation If It is Not Visual and Online

  • You and your firm will lose reputation if key information is not readily available online.

  • Video Wins – Text Loses – Effectively, very few decision makers have time to read your material.  Therefore, If you do not have professional videos of yourself, your firm and your problem solving intellectual property (IP) – you and your firm are probably invisible and lost in the confusion of online searches.

  • Face-to-Face Now Means Short Professional Videos — Videos that clients, prospects, peers and partners will access on their smartphone, iPad, etc.

  • Getting Meetings is Impossible – But your presence a

The Solution – Reputation Videos

Goal – Create an online video reputation that generates attention, prestige and growth.
Tactics — We create, 3-5 Short, Compelling Videos –

  • Introduction – Of yourself and your firm
  • Proprietary Problem-Solving Tools – Solutions and resources
  • 2-3 Case Studies
  • Your Expert IP : processes, products and solutions
  • Special Subjects and capabilities

First Steps – Before Shooting

  • Set strategy and script storylines
  • Decide locations, shoot dates and production factors
  • Create treatment highlighting the approach and sample interview questions geared toward the focus of each video 
  • Confirm pre-production and crew bookings

Written by Rich and Co.

May 27, 2013 at 7:36 pm

Posted in Uncategorized

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