Growth

Rich and Co.

More Meaningful Pro Conversations Is the Goal: B2B Marketing of Professionals is Different 

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There are some useful facts in this video.  But for marketing of professional services we do not want 10mm views but a much smaller number of senior leaders and decision makers.  We want whatever response any channel gets to convert to serious, extended, technical, problem-identification and problem-solving conversations – we want the opposite of a casual and quick “click” or viewing.  Big difference.  More to come…

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Written by Rich and Co.

June 24, 2013 at 2:52 pm

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