Rich and Co.

More Meaningful Pro Conversations Is the Goal: B2B Marketing of Professionals is Different 

leave a comment »

There are some useful facts in this video.  But for marketing of professional services we do not want 10mm views but a much smaller number of senior leaders and decision makers.  We want whatever response any channel gets to convert to serious, extended, technical, problem-identification and problem-solving conversations – we want the opposite of a casual and quick “click” or viewing.  Big difference.  More to come…


Written by Rich and Co.

June 24, 2013 at 2:52 pm

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: