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Rich and Co.

“Looks matter more than reputation when it comes to trusting people with our money”

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….Our decisions to trust people with our money are based more on how they look then how they behave, according to new research from the University of Warwick.

They found people are more likely to invest money in someone whose face is generally perceived as trustworthy, even when they are given negative information about this person’s reputation.

“Trustees with good and bad histories benefitted equally from trustworthy-looking facial features. The temptation to judge strangers by their faces is hard to resist. Trustworthiness is one of the most important traits for social and economic interactions and our study examines whether people take potentially costly actions in line with their face-based trustworthiness judgments.

“It seems we are still willing to go with our own instincts about whether we think someone looks like we can trust them.”

In a separate study, it was found that our brains “decide” on trusting someone in 33 millieseconds – completely non-verbally, institutionally and unconsciously.

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Written by Rich and Co.

December 18, 2014 at 4:25 pm

Posted in Uncategorized

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