Rich and Co.

The Internet Is Not a Robust New Business Tool

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Here is an example from auto insurance:

“This tells us that despite the fact internet usage continues to rise, consumers are not fundamentally changing how they shop for auto insurance,” says Mark McElroy, executive vice president of TransUnion’s insurance business unit. “Attracting new consumers in a very competitive insurance market can be difficult, and our results emphasize the need for continued innovation to attract the right consumers.”


Written by Rich and Co.

June 4, 2015 at 6:00 pm

Posted in Uncategorized

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