Rich and Co.

Reality Check: “Internet advertising is less and less effective: Click-through rates are falling and industry standards for viewability — used to determine whether an ad has been seen — are ridiculously lax. “

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Kellogg, for example, won’t buy[7] ads on YouTube because Google won’t allow third-party companies to check viewability there. Many companies suspect — and in some cases know from experience — that they’re being scammed.


Written by Rich and Co.

August 11, 2015 at 6:04 pm

Posted in Uncategorized

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