Growth

Rich and Co.

“…media outlets are simply serving the preferences of their viewers….”

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“…conservative newspapers reported 17.4% more unemployment news when the President is a Democrat rather than a Republican, before the closure of a rival newspaper in the same media market. This effect is 12.8% for liberal newspapers. After the closure, these numbers were 3.5% and 1.1%, respectively. These findings of a media bias after the closing of a rival newspaper, shows support for Agirdas’ theory that a media-bias is demand-driven, as surviving newspapers aim to increase their sales by gaining the former readers of a closed newspaper in the same media market.”

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Written by Rich and Co.

September 7, 2015 at 1:33 pm

Posted in Uncategorized

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