Rich and Co.

Dopamine Rules Animal, and Human, Behavior: Instantly and Unconsciously

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The human brain is wired to pay attention to previously pleasing things…when people see something associated with a past reward, their brain flushes with dopamine—

even if they aren’t expecting a reward and even if they don’t realize they’re paying it any attention. The results suggest we don’t have as much self-control as we might think…”We don’t have complete control over what we pay attention to…We don’t realize our past experience biases our attention to certain things…What we tend to look at, think about and pay attention to is whatever we’ve done in the past that was rewarded.”
“What’s surprising here is people are not getting rewarded and not expecting a reward,” Courtney said. “There’s something about past reward association that’s still causing a dopamine release. That stimulus has become incorporated into the reward system.”
Some of the test subjects were more distracted by the previously rewarded than others. Those who were most distracted had the most elevated dopamine levels while those who were better able to focus on the task at hand appeared to have suppressed any release of dopamine.
Generally speaking, distractions tend to be bigger for people prone to addiction and smaller for people who are successful abstainers and people who are depressed and not caring about rewards

Written by Rich and Co.

February 13, 2016 at 5:32 pm

Posted in Uncategorized

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