Rich and Co.

“…studies showed that door knocks and personal phone calls are among the most effective means to get out the vote.”

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Lessons for all businesses…

“This isn’t even a question in the mind of anyone who’s worked on presidential campaigns,” Dan Pfieffer, a former senior adviser to President Obama, told POLITICO earlier this year. “You have to build an extensive and aggressive ground operation to win.”


“It’s a huge investment; it’s a huge investment of resources when a lot of people might not know how many resources they have, so I understand why they don’t do it,” Roe said. But there’s an advantage: “The ground game just never goes away.”

It’s that they’re expensive and time-consuming. And Rubio’s team thought they had figured out a better way: targeting exactly their voters with pinpoint precision online, on TV and in the mail.

“It’s almost like they wanted to prove they could win without doing some of the stuff people have to do to win,” said one Rubio supporter very familiar with the campaign’s planning.


Written by Rich and Co.

March 17, 2016 at 5:45 pm

Posted in Uncategorized

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