Growth

Rich and Co.

“Environmental cues indicating that one will have a relatively difficult time finding a mate can drive people to concentrate their investment choices into a few high-risk, high-return options,”

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The fact that sex ratio had an impact on decisions that were not directly linked with mating success suggests that sexual competition elicits a general mindset geared toward achieving the largest possible reward, regardless of the risk involved.

As such, the researchers argue, these findings could have implications for decision making in domains as diverse as retirement planning, gambling, and even making consumer purchases.
“This research has the potential to affect anyone making decisions with uncertain outcomes, including both single and romantically committed men and women,”

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Written by Rich and Co.

April 19, 2016 at 5:00 pm

Posted in Uncategorized

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