Rich and Co.

Harmful Investment Behaviors as Medical Symptom

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As more research is done on the brain we are ready to move beyond behavioral and economic models of investing behaviors to a set of true medical, biological and physiological theories and findings that show that harmful behaviors are usually a symptom of underlying medical conditions and disease – especially in later adult life, 50+.

Let’s be clear, harmful investing behaviors are universal and found in both “professional”and amateur investors.  The medical facts remain the same for all investors, regardless of credentials!

The good news is that we can now start to remediate and protect against these serious symptoms.  The bad news is that there will likely be immediate and immense pushback, denial, avoidance and dissociation – the standard defensive and fear-based responses.


Written by Rich and Co.

May 20, 2016 at 6:40 pm

Posted in Uncategorized

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