Growth

Rich and Co.

“…the lesson here for marketers or brand managers is they may want, where possible, to focus on the message that a product or an event is on an upward trend”

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” But if you’re in the not-so-desirable position of talking about something in decline, the best approach may be to focus on only the most recent estimate and not its downward trend or to assure consumers that the trend is not meaningful.”

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Written by Rich and Co.

June 24, 2016 at 7:04 pm

Posted in Uncategorized

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