Rich and Co.

Brain Science and Adult Investing

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Below are a couple of headlines from recent White Papers by large financial services and investment firms. To me this shows the growing awareness and “appetite” for brain science among professionals targeting problem-solving around business behaviors – in this case investing among older adults and their families and professional advisers.

This text comes from two White Papers for professionals and not the general public. My promotional and educational work with brain science, and my book, targets consulting and supporting these kinds of firms and uses. Also, fund raising to support further research and education of professionals and decision makers.

The One Risk You Can’t Afford Not to Hedge” – from State Street

“There’s no cure for cognitive decline, but we have a partial solution: being prepared for the unexpected. Cognitive decline can quickly become a serious issue in any family. Identifying concerns, preferences and goals may help a family prepare for the decisions that come along with cognitive health issues.” from US Trust


Written by Rich and Co.

July 14, 2016 at 5:58 pm

Posted in Uncategorized

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