Rich and Co.

Brain Fail: Our Brains Really HATE New, Creative Ideas

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“Just as people have deeply-rooted biases against people of a certain age, race or gender that are not necessarily overt, so too can people hold deeply-rooted negative views of creativity that are not openly acknowledged. uncertainty spurs the search for and generation of creative ideas, yet our findings reveal that uncertainty also makes us less […]

via — B3: The Brain, Behavior and Your Business


Written by Rich and Co.

March 23, 2017 at 12:05 am

Posted in Uncategorized

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