Growth

Rich and Co.

Structured Information Hurts New Idea Generation

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“Structure organizes human activities and help us understand the world with less effort, but it can be the killer of creativity…

While most management research has supported the idea that giving structure to information makes it easier to cope with its complexity and boosts efficiency, the paper says that comes as a double-edged sword.

“A hierarchically organized information structure may also have a dark side,…participants displayed less creativity and cognitive flexibility when asked to complete tasks using categorized sets of information, compared to those asked to work with items that were not ordered in any special way. Those in the organized information group also spent less time on their tasks, suggesting reduced persistence, a key ingredient for creativity.”

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Written by Rich and Co.

March 23, 2017 at 2:12 pm

Posted in Uncategorized

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