Growth

Rich and Co.

““Our evolutionary history suggests that we are, fundamentally, cognitively engaged endurance athletes…”

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Written by Rich and Co.

June 28, 2017 at 7:08 pm

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“Grit” Concept Debunked

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“interventions designed to enhance grit may only have weak effects on performance and success,” and that the “construct validity” of grit — meaning, the extent to which it’s a psychologically useful concept that is meaningfully correlated with real-world outcomes — “is in question.”

Written by Rich and Co.

June 24, 2017 at 6:21 pm

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“…sharing consumers’ positive stories about a brand can be a highly effective online marketing strategy.”

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“Increasingly, the locus of power in the digital marketplace is moving from the brand itself to a combination of the brand and the consumer…Throughout history, storytelling has been an integral way to convey attitudes and values, and it will remain a key source of information and influence in the digital world. As new technologies such as virtual reality evolve and improve, brands can expect to continue to have new opportunities to use consumer storytelling in their communication strategy” Read the rest of this entry »

Written by Rich and Co.

June 24, 2017 at 5:18 pm

Posted in Uncategorized

“Increasingly, the locus of power in the digital marketplace is moving from the brand itself to a combination of the brand and the consumer.”

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Written by Rich and Co.

June 24, 2017 at 4:55 pm

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“Human judgment and decision making is distorted by an array of cognitive, perceptual and motivational biases”

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“Recent evidence suggests that people tend to recognize (and even overestimate) the operation of bias in human judgment – except when that bias is their own. Aside from the general motive to self-enhance,… Read the rest of this entry »

Written by Rich and Co.

June 24, 2017 at 4:47 pm

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“…information that comes to people via introspection can be quite misleading.”

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“it can be problematic when people place too much emphasis on their own introspections when seeking self-understanding… Read the rest of this entry »

Written by Rich and Co.

June 24, 2017 at 4:44 pm

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“Study suggests drinking just one small glass of wine a day significantly increases the risk of common cancers.”

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Written by Rich and Co.

June 24, 2017 at 4:36 pm

Posted in Uncategorized