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Rich and Co.

Posts Tagged ‘B2B

Your Online Professional Reputation: Crisis Management and Media Training

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Your reputation is now mainly your online search results.  You and your firm have both opportunities and threats in the new media environment.  

  • Crisis Management now focuses mainly on managing bad press and harmful articles or mentions on the internet that come up when you or your firm is searched online.  
  • Proactive Media Training prepares you to be a spokesperson in the industry and for your firm.

We will help you with both of these activities.  Contact me to discuss.

Written by Rich and Co.

July 8, 2013 at 7:54 pm

Don’t Risk Losing Your Professional Reputation: Video Your Thought Leadership and Problem-Solving Expertise

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It is now vital to create short videos describing, in 4 minutes or less, your professional:

  • Skills
  • Technical Expertise
  • Thought Leadership
  • Proprietary Processes
  • Problem-Solving Strategies
  • Intellectual Capital and Property
  • Problem-Solving Resources
  • Professional Experiences and History

Without these kinds of easily and readily accessible stories, available online these important parts of your business will be invisible.

We do this work for our clients.  Contact us at elmer.rich@richandco.com to discuss in detail.  See story below. Read the rest of this entry »

Written by Rich and Co.

May 12, 2013 at 7:46 pm

Don’t Lose Your Professional Reputation: Why Your Must Digitize Your Professional Reputation and Do Problem-Solving Videos

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We help our clients digitize their existing and create new digital intellectual capital.  Rather than digital information being a secondary, casual or “nice to have” part of your intellectual capital and professional “equity” – digital information is now the primary asset of your reputation and professional practice.

If everything that reflects on your profesional reputation is not digitized — you lose.  Contact me at elmer.rich@richandco.com. Read the rest of this entry »

Written by Rich and Co.

May 12, 2013 at 7:33 pm